{"id":303,"date":"2015-12-07T16:15:57","date_gmt":"2015-12-07T14:15:57","guid":{"rendered":"https:\/\/dam-evangelist.blog\/?p=303"},"modified":"2015-12-11T19:37:46","modified_gmt":"2015-12-11T17:37:46","slug":"back-to-the-basics-dam-evangelists","status":"publish","type":"post","link":"https:\/\/dam-evangelist.blog\/en\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/","title":{"rendered":"Back to the Basics #DAM Evangelists"},"content":{"rendered":"<p>Es ist schon spannend wie wir DAM Experten uns doch in der Community verhalten. Es gibt die hei\u00dfesten Diskussionen \u00fcber Metadaten Taxonomie, Master Data Management, oder Facetted search &#8230; sicher alles sehr wichtige Themen, aber in erster Linie f\u00fcr &#8220;uns&#8221; Experten.<br \/>\nIch denke in den wenigen Communities, die es hierzulande gibt, und es sind wirklich verdammt wenige, sollten wir langsam beginnen wieder etwas &#8220;back to the basics&#8221; zu gehen.<br \/>\nIch sehe ein Problem darin, dass wir uns in unseren Themenbereichen nat\u00fcrlich untereinander verstehen, aber wie sollen wir eine gr\u00f6\u00dfere Anzahl von Menschen mit unseren Themen erreichen, wenn diese noch nicht mal wissen was Digital Asset Management bedeutet?<br \/>\nEs ist wichtig, dass man sich um das Wesentliche bem\u00fcht und das ist es zu Beginn erstmal den Leuten zu erkl\u00e4ren, um was es bei DAM \u00fcberhaupt geht. Hier gilt es den Menschen zu vermitteln, dass ein DAM System sinnvoll einsetzbar ist in ihrem Unternehmen, dass man damit Zeit und Geld sparen kann und dass Fehler auf ein Minimum reduziert werden k\u00f6nnen (und nein PIM ist keine eierlegende Wollmilchsau, die im Zweifel auch noch Espresso Macchiato f\u00fcr die gesamte Abteilung machen kann!).<br \/>\nAll diese Argumente immer unter dem Gesichtspunkt vorgetragen, dass DAM nicht rationalisieren soll, sonst kommt man schnell in die Diskussion &#8220;werde ich dann noch gebraucht?&#8221;, sondern dass DAM allen Beteiligten das Leben einfacher macht und dass sich viele Kollegen dann endlich auf ihre eigentlichen Aufgaben fokussieren k\u00f6nnen und somit produktiver werden!<br \/>\nIch kann mich an eines meiner ersten Projekte erinnern, die ich als junger Ingenieur leiten durfte. Eine komplette Marketingabteilung mit mehr als 30 Leuten stand hier zur Disposition.<br \/>\nDas Fazit der GF lautete: zu langsam, zu schwerf\u00e4llig, zu fehleranf\u00e4llig!<br \/>\nWir analysierten die Abl\u00e4ufe und integrierten ein DAM mit intergriertem Workflow System in deren Prozesse.<br \/>\nEine Produktivit\u00e4tssteigerung um bis zu 30% in Marketing und Medienproduktion war die Folge. Das Thema Outsourcing der Abteilung war nach kurzer Zeit vom Tisch und keiner der Kollegen hat aufgrund der Einf\u00fchrung unseres Systems seinen Arbeitsplatz verloren, im Gegenteil die Abteilung ist mittlerweile auf \u00fcber 50 Leute angewachsen und zeichnet Verantwortlich f\u00fcr den Content des gesamten Unternehmens. Das DAM wurde zu einem zentralen Multimedia Datenhub, der sowohl mit PIM als auch mit dem Katalogproduktionssystem und dem Ecommerce Shop, kommuniziert.<br \/>\nDamals wie heute ist es f\u00fcr mich immer noch ein tolles Gef\u00fchl bei der Ausrichtung der Abteilung in Richtung Zukunft mitgeholfen zu haben. Dieses Beispiel zeigt, dass DAM eben kein Rationalisierungs- Tool ist, sondern dass es im Gegenteil dabei helfen kann, Arbeitspl\u00e4tze in einem Unternehmen zu sichern und zu etablieren.<br \/>\nWir DAM Evangelisten sollten uns daher bem\u00fchen das Thema DAM einfach und verst\u00e4ndlich unter die Leute zu bringen, damit endlich das Potential von DAM in Deutschland ganz ausgesch\u00f6pft werden kann.<br \/>\nWer sich gerne mal \u00fcber die &#8220;Hauptbegriffe&#8221; rund um das Thema DAM informieren m\u00f6chte, findet hier ganz gute Infos dazu:<br \/>\n<a href=\"http:\/\/blog.xenario.de\/dam-glossar\/\" rel=\"nofollow\">http:\/\/blog.xenario.de\/dam-glossar\/<\/a><br \/>\n<a href=\"http:\/\/damglossary.org\/\" rel=\"nofollow\">http:\/\/damglossary.org\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es ist schon spannend wie wir DAM Experten uns doch in der Community verhalten. Es gibt die hei\u00dfesten Diskussionen \u00fcber Metadaten Taxonomie, Master Data Management, oder Facetted search &#8230; sicher alles sehr wichtige Themen, aber in erster Linie f\u00fcr &#8220;uns&#8221; Experten. Ich denke in den wenigen Communities, die es hierzulande gibt, und es sind wirklich &hellip; <a class=\"more-link\" href=\"https:\/\/dam-evangelist.blog\/en\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/\">More <span class=\"screen-reader-text\">Back to the Basics #DAM Evangelists<\/span><\/a><\/p>\n","protected":false},"author":63377935,"featured_media":345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2710],"tags":[],"class_list":["post-303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["de","en"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Back to the Basics #DAM Evangelists - DAM Evangelist by Ulrich Leidl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back to the Basics #DAM Evangelists - DAM Evangelist by Ulrich Leidl\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/\" \/>\n<meta property=\"og:site_name\" content=\"DAM Evangelist by Ulrich Leidl\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-07T14:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-11T17:37:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/dam-evangelist.blog\/wp-content\/uploads\/2015\/12\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"757\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ulrichleidl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ulrichleidl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/\"},\"author\":{\"name\":\"ulrichleidl\",\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/#\\\/schema\\\/person\\\/7b0301f97d9b5d51da9c1bdf7bcebb17\"},\"headline\":\"Back to the Basics #DAM Evangelists\",\"datePublished\":\"2015-12-07T14:15:57+00:00\",\"dateModified\":\"2015-12-11T17:37:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/\"},\"wordCount\":505,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/dam-evangelist.blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1\",\"articleSection\":[\"Allgemein\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/\",\"url\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/\",\"name\":\"Back to the Basics #DAM Evangelists - DAM Evangelist by Ulrich Leidl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/dam-evangelist.blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1\",\"datePublished\":\"2015-12-07T14:15:57+00:00\",\"dateModified\":\"2015-12-11T17:37:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/#\\\/schema\\\/person\\\/7b0301f97d9b5d51da9c1bdf7bcebb17\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/dam-evangelist.blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/dam-evangelist.blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1\",\"width\":757,\"height\":634},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/2015\\\/12\\\/07\\\/back-to-the-basics-dam-evangelists\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dam-evangelist.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Back to the Basics #DAM Evangelists\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/#website\",\"url\":\"https:\\\/\\\/dam-evangelist.blog\\\/\",\"name\":\"DAM Evangelist by ulrichleidl\",\"description\":\"Digital Asset Management Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dam-evangelist.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dam-evangelist.blog\\\/#\\\/schema\\\/person\\\/7b0301f97d9b5d51da9c1bdf7bcebb17\",\"name\":\"ulrichleidl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44acb12287d80b6cfadccee504c2a946f4195683579134bb6a9fce8f997719fa?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44acb12287d80b6cfadccee504c2a946f4195683579134bb6a9fce8f997719fa?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44acb12287d80b6cfadccee504c2a946f4195683579134bb6a9fce8f997719fa?s=96&d=identicon&r=g\",\"caption\":\"ulrichleidl\"},\"sameAs\":[\"http:\\\/\\\/ulrichleidl.wordpress.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Back to the Basics #DAM Evangelists - DAM Evangelist by Ulrich Leidl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/","og_locale":"en_US","og_type":"article","og_title":"Back to the Basics #DAM Evangelists - DAM Evangelist by Ulrich Leidl","og_url":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/","og_site_name":"DAM Evangelist by Ulrich Leidl","article_published_time":"2015-12-07T14:15:57+00:00","article_modified_time":"2015-12-11T17:37:46+00:00","og_image":[{"width":757,"height":634,"url":"https:\/\/i2.wp.com\/dam-evangelist.blog\/wp-content\/uploads\/2015\/12\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1","type":"image\/jpeg"}],"author":"ulrichleidl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ulrichleidl","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/#article","isPartOf":{"@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/"},"author":{"name":"ulrichleidl","@id":"https:\/\/dam-evangelist.blog\/#\/schema\/person\/7b0301f97d9b5d51da9c1bdf7bcebb17"},"headline":"Back to the Basics #DAM Evangelists","datePublished":"2015-12-07T14:15:57+00:00","dateModified":"2015-12-11T17:37:46+00:00","mainEntityOfPage":{"@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/"},"wordCount":505,"commentCount":0,"image":{"@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/dam-evangelist.blog\/wp-content\/uploads\/2015\/12\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1","articleSection":["Allgemein"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/","url":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/","name":"Back to the Basics #DAM Evangelists - DAM Evangelist by Ulrich Leidl","isPartOf":{"@id":"https:\/\/dam-evangelist.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/#primaryimage"},"image":{"@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/dam-evangelist.blog\/wp-content\/uploads\/2015\/12\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1","datePublished":"2015-12-07T14:15:57+00:00","dateModified":"2015-12-11T17:37:46+00:00","author":{"@id":"https:\/\/dam-evangelist.blog\/#\/schema\/person\/7b0301f97d9b5d51da9c1bdf7bcebb17"},"breadcrumb":{"@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/#primaryimage","url":"https:\/\/i0.wp.com\/dam-evangelist.blog\/wp-content\/uploads\/2015\/12\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1","contentUrl":"https:\/\/i0.wp.com\/dam-evangelist.blog\/wp-content\/uploads\/2015\/12\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1","width":757,"height":634},{"@type":"BreadcrumbList","@id":"https:\/\/dam-evangelist.blog\/2015\/12\/07\/back-to-the-basics-dam-evangelists\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dam-evangelist.blog\/"},{"@type":"ListItem","position":2,"name":"Back to the Basics #DAM Evangelists"}]},{"@type":"WebSite","@id":"https:\/\/dam-evangelist.blog\/#website","url":"https:\/\/dam-evangelist.blog\/","name":"DAM Evangelist by ulrichleidl","description":"Digital Asset Management Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dam-evangelist.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dam-evangelist.blog\/#\/schema\/person\/7b0301f97d9b5d51da9c1bdf7bcebb17","name":"ulrichleidl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/44acb12287d80b6cfadccee504c2a946f4195683579134bb6a9fce8f997719fa?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/44acb12287d80b6cfadccee504c2a946f4195683579134bb6a9fce8f997719fa?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/44acb12287d80b6cfadccee504c2a946f4195683579134bb6a9fce8f997719fa?s=96&d=identicon&r=g","caption":"ulrichleidl"},"sameAs":["http:\/\/ulrichleidl.wordpress.com"]}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/dam-evangelist.blog\/wp-content\/uploads\/2015\/12\/fotolia_77979084_s.jpg?fit=757%2C634&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4tWfH-4T","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/posts\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/users\/63377935"}],"replies":[{"embeddable":true,"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":25,"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/posts\/303\/revisions"}],"predecessor-version":[{"id":390,"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/posts\/303\/revisions\/390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/categories?post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dam-evangelist.blog\/en\/wp-json\/wp\/v2\/tags?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}